Great fashion photography is about storytelling. Not just about clothes, but creating a mood that evokes strong emotion in the viewer and makes them feel as well as see.
In an age where we are suffocated by imagery, I have tried to push the boundaries of my creativity and create a fashion series that is as emotional and arresting as it is elegant.
My framework for this story is the 1940’s, however it is set nowadays. The only thing known is that this is the story of a young lady so enamoured with the Nicholas Building that she not only lives there, but has taken to dressing to match the era of the building.
The images in the series represent snaphots from a ‘week in the life’ of this young lady. |
|
Andrew’s initial passion for photography was ignited when photographing what he calls ‘urban decay’.
Following the completion of his studies, Andrew’s photographic focus shifted towards the images captured whilst travelling abroad. His exploration of street/travel photography during this time illustrated the beginning of a desire to photograph people.
As the passion for a career in photography grew, Andrew assisted many of Melbourne’s leading commercial photographers over a 3-year period. During this time the desire to explore and push his creativity led him to fashion and portraiture.
Andrew is currently focusing his energies on creating images for his expanding list of editorial and advertising clients, whilst continuing to explore his personal work.
|
